NerdWallet has quickly risen to the top of American personal finance websites. Tim Chen, the site’s founder and CEO, launched it in 2009, and since then, it has outperformed more seasoned and eminent competitors like BankRate in the fiercely competitive personal finance market. The company is reportedly valued at an astounding $500 million, although by today’s inflated valuation standards, that figure is surely wrong.
Not bad for a blog that began with $800 in startup funds in the depths of the 2009 crisis. That kind of accomplishment will undoubtedly draw a wide range of competitors. Therefore we must wonder who the top NerdWallet competitors are. In this article, we examine the top 10 NerdWallet alternatives for 2022.
Display The Top 10 NerdWallet Alternatives and Competitors
Below, you’ll find reviews of 10 personal finance websites that can be used as NerdWallet alternatives. These sites are reliable resources of Money that assist consumers in making more knowledgeable financial decisions. They offer informative articles, interviews with business leaders, free financial tools, workshops, and how-to manuals on various topics, from mortgages to insurance.
Bankrate
One of Nerdwallet’s most potent competitors, Bankrate, has its headquarters in Palm Beach Gardens, Florida. The company was founded in 1976 as a print journal, but it wasn’t until 1996—20 years later—that bankrate.com, its website, went live. More than 200 personal finance calculators are among the wealth of useful financial information and tools that Bankrate makes available to readers as part of their mission to help you “Maximize Your Money.” Readers may get a thorough overview of crucial financial topics like personal loans, home equity loans, mortgages, and banking from Bankrate’s articles. Private equity investors have targeted the company subsequently, and it has twice gone public before being taken private. The business now has over 500 employees under the direction of CEO Scott Kim.
Who is the website’s owner?
Bankrate is owned by Red Ventures, an American media holding company, which paid $1.24 billion for the company in 2017. Robert Heady founded Bankrate in 1976.
The Situation
Over 9,000 articles, including over 2,000 reviews of financial products, are available to readers. Consumers can find more specialized content on The Balance, The Balance Careers, and The Balance Small Business in addition to The Balance. Lauren Silbert is the vice president and general manager of The Balance.
Who is the website’s owner?
The Balance is a part of Dotdash, a company owned by IAC. As members of the Dotdash publishing part, Investopedia, Lifewire, ThoughtCo, and TripSavvy are all included. TechCrunch reports that Dotdash’s revenue rose by 44% to $131 million in 2019. Neil Vogel is the Dotdash CEO at the moment.
SmartAsset
One of the more recent NerdWallet alternatives is SmartAsset, which has its headquarters in New York City. The site specializes in helping users to resources on investing, retirement, and financial advisors. SmartAsset describes itself as a “financial technology company,” offering free tools to consumers to assist in making wise financial decisions. According to the company’s Crunchbase profile, it has 19 total investors who are highly invested in venture money. The main reason why SmartAsset has drawn notice is because of its effective fundraising. In a Series C funding round, SmartAsset raised $28 million in 2018. It has raised a total of $51.4 million in six investment rounds. When helping its readers in finding a financial advisor and selling the RIA leads to financial institutions, SmartAsset tends to focus more on the investment side of things.
SmartAsset is ranked sixth on SimilarWeb’s list of financial planning and management websites, with an average of 11.31 million monthly views, according to the website. SmartAsset employs native ads and advertorials to promote their company, similar to the other two sites on this list (EverQuote and ThePennyHoarder). To emulate EverQuote, they occasionally make contentious advertisements to boost interaction with their creatives. One advertisement, in particular, caught my attention since it featured a photo of two of their employees with the company logo in the background. The letters E and T from their name, SmartAsset, appeared to have been purposefully removed. I could not have made this up. A Taboola native advertorial produced it.
Smartasset.com is owned by who?
Philip Camilleri and Michael Carvin founded SmartAsset in 2012. Michael Carvin is the CEO at the moment.
The Points Guy
Because of his knowledge of maximizing credit card rewards and airline points for travel, Brian Kelley founded The Points Guy. The Points Guy differs from other NerdWallet competitors because of this. The Points Guy specializes in providing information on how to use the credit card and airline rewards to travel more affordably. Users can read articles about recent travel offers, a beginner’s guide to points and miles, the finest airline credit cards, and more. The Points Guy is a fantastic source for reviews of flights, lodgings, travel accessories, and more. The entrepreneur claims Capital One is a key partner of The Points Guy. According to SimilarWeb, The Points Guy ranks 11th among the top travel and tourism websites, with an average of 7.65 million monthly views.
The Points Guy’s owner?
ThePointsGuy.com was owned by its founder Brian Kelley from 2010 until 2012. For an undisclosed sum of Money, Brian Kelley sold Bankrate, his controlling stake in the company, in 2012. Red Ventures subsequently acquired Bankrate.
ValuePenguin
ValuePenguin, an 8-year-old rival to NerdWallet, focuses on providing useful information and comparative tools so that consumers can make informed financial data. Consumers can evaluate several insurance and credit card options on ValuePenguin. ValuePenguin estimates that 16 million people visited the website overall in 2018. Our list of personal finance sites includes those that are private and don’t disclose their internal figures. However, publicly listed LendingTree acquired ValuePenguin in 2019 (Nasdaq: TREE). According to LendingTree, ValuePenguin generated $12.5 million in revenue and had an EBITDA of $9 million during the first nine months of 2018. Some very good margins!
ValuePenguin.com is owned by who?
Jon Wu, Ting Pen, and Brian Quinn, three seasoned financial analysts, founded ValuePenguin in 2013 to provide readers with insightful research and data. LendingTree acquired ValuePenguin for $105 million in 2019.
The Penny Hoarder
In 2010 in St. Petersburg, Florida, Kyle Taylor founded The Penny Hoarder. According to The Collegiate Entrepreneurs’ Organization, Taylor established The Penny Hoarder to talk about how he was successfully managing his Money while paying off $50,000 in student loans and credit card debt. Although The Penny Hoarder covers a wide range of financial topics, such as credit ratings and home buying, its main focus is often on making and saving Money. Additionally, readers can learn from The Penny Hoarder Academy, which provides instructions and advice on standard financial topics, including budgeting, credit cards, and job searching. ThePennyHoarder uses a traffic technique akin to businesses like EverQuote, i.e., flooding the internet with dramatic native adverts. The website has 17 million readers, 6.9 million Facebook fans, and 1.2 million email subscribers, so the method appears effective.
Thepennyhoarder.com is owned by who?
Sykes Enterprises acquired $102.5 million in 2021 to purchase The Penny Hoarder.
WalletHub
WalletHub is a personal finance website with a Washington, D.C., basis that helps consumers improve their “WalletFitness” with practical tools for handling credit and Money. Its founder and CEO, Odysseas Papadimitriou, started WalletHub in 2012. Papadimitriou had previously founded CardHub, which provided credit card comparison tools, before WalletHub. These tools were added to WalletHub in 2016. Today, giving consumers tailored, data-backed advice on improving their credit is one of WalletHub’s key goals. Wallethub also works to raise people’s financial literacy. WalletHub sees an average of 6.11 million monthly users, according to SimilarWeb.
Who is wallethub.com’s owner?
The owner of WalletHub is Evolution Finance, Inc.
MoneyUnder 30
MoneyUnder 30 is an independent site offering personal finance guidance to young adults. Gives readers free access to personal finance tools, including a monthly budget spreadsheet and a house affordability calculator, in addition to creating educational content. The podcast series is one aspect that distinguishes from other NerdWallet competitors. Some of the most well-known figures and experts in the financial sector are frequent guests podcast series MU30-In-Person. These discussions offer listeners an informative window into the thoughts of influential people in the industry. Hanno Fichtner, the CEO of Gabi, and Jackie Morales, the chief insurance officer of Bestow, are a couple of the most recent visitors.
Moneyunder30.com is owned by who?
David Weliver founded in 2006. Weliver launched the website after successfully paying off $80,000 in debt over three years.
EverQuote
They probably have advertisements on display and native platforms all over the place. If you’re occasionally unable to distinguish between advertorials and legitimate content, you undoubtedly clicked on one of their advertisements out of curiosity to read how two bright young Asians are upending the insurance sector. Whether it’s amusing or misleading, EverQuote has managed to work with over 5,000 insurance companies and agencies and amass a user base of 5 million people per month. They focus on offering their journalistic audience content and insurance comparison services. The company is based in Cambridge, Massachusetts, and is traded openly on the Nasdaq (Nasdaq: EVER). EverQuote is expanding quickly. In 2017, $126 million in revenue was reported, followed by $163 million in 2018 and $248 million in 2019. They anticipate revenue of more than $300 million for 2020. Those two Asian geniuses are on to something.
Who is the website’s owner?
EverQuote is a publicly traded company with a $1.1 billion market worth. Seth Birnbaum and Tomas Revesz founded it.
Beachy Finance
We could only create an article about the greatest NerdWallet alternatives by mentioning our site, just like T.V. contributors can only go on T.V. to promote their book. Surfky.com covers stories about small companies, credit cards, insurance, and other personal finance topics as a part of the Bitwise Media network. Finance isn’t the site’s exclusive focus, either. Lifestyle and education are only a couple of the topics that Surfky Magazine covers to appeal to all types of consumers. We have a distinct identity and are happy to offer an alternative viewpoint to the business, unlike SmartAsset or any of the companies mentioned above.
Final Reflections
NerdWallet is one of the most well-known resources for financial management sites. Which is a quick and simple approach to obtaining solutions to your most pressing economic issues. As the pinnacle of the insurance industry and a resource for helping their audience navigate the complexities of personal finance. NerdWallet has set a pretty high bar. Try one of these 10 NerdWallet alternatives. Learn from experts and acquire illuminating information that will change your financial destiny.
