Several brand-new social media management systems compete with well-known programs like Buffer, HootSuite, and Sprout Social in terms of features.
Here are five items that were chosen based on small business budgets.
1. Post Planner
Post Planner is a social media software tool exclusively designed for use with Facebook, and it boasts that it can enhance engagement in just 10 minutes daily. Despite being the most popular social network, Post Planner offers several features that simplify managing your Facebook account, which begs the question of why it would restrict its technology to just one.
These consist of the following:
Current content. Post Planner displays popular content for your industry, including links, photos, and other content sources.
After scheduling To schedule content changes in advance, set up a posting calendar. Pull content from RSS streams automatically and queue posts for daily sharing.
They are targeting fans. Posts can be targeted depending on demographics and region.
Post to lists. Businesses with many Facebook pages can group them into lists and post simultaneously to any or all of them.
Analytics in real-time. You can schedule posts with the help of Post Planner’s real-time analytics to maximize engagement.
There is a free trial period, and plans start at $29 per month.
Social media engagement is linked to your company’s marketing objectives thanks to Rignite’s strategic approach. For instance, you can highlight products, advertise a promotion, or give a discount coupon or promo code to enhance website traffic and sales. It is possible to post schedules across many networks. Additionally, you can keep an eye on mentions of your brand name, products, or other keywords and reply to them straight from the dashboard on any social media platform where you have an active account.
Rignite gives you the ability to gauge the effectiveness of social activity in achieving your business objectives through its analytics dashboard.
With Oktopost, designed for B2B businesses, you can control the dissemination of content across LinkedIn, Facebook, Twitter, and Google+ and set up social media campaigns to build brand recognition, develop thought leadership, or generate leads. Oktopost features a content suggestion engine and social media monitoring, which reveals new content based on how well past updates translated in terms of engagement. Oktopost also supports post-scheduling over various networks.
Crowdbooster emphasizes analytics. That functionality is crucial because companies desire more than just vanity metrics like likes and retweets from their social media marketing campaigns. Despite being restricted to Facebook and Twitter, it extracts data from both networks more effectively than any other site on this list and presents it in a simple graphic format.
For instance, Crowdbooster allows you to view each Facebook post and each tweet along with the accompanying metrics in a data table. When creating new messages, you can sort the table to determine which ones had the most replies or had the greatest reach. Crowdbooster allows you to plan posts to publish over a few days or weeks, just like the other sites. It can even adjust the time of posts to maximize reach using predictive analytics.
5. Each post
Everypost is distinctive in that it is a social media management tool for mobile devices. Everypost, accessible on iOS and Android, enables the uploading of multimedia content across several social media sites.
Features consist of:
Posting of multimedia content; Social channel post modification; Post scheduling; Clean interface specially designed for the mobile experience.
Along with Dropbox and email, Everypost supports Facebook, Twitter, Google+, LinkedIn, Pinterest, and Tumblr.